GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mothers generated the vast majority of its revenue through Amazon, which accounted for 90.1% of total revenue share from January to May 2026 across Amazon, Lowes.com, Acehardware.com, and Homedepot.com. The brand's average product price stood at $10.61, with pricing seeing a modest 3.2% increase over the tracked period. Lowes.com captured the second-largest revenue share at 4.8%, followed by Acehardware.com at 3.6% and Homedepot.com at 1.5%, indicating a highly concentrated distribution strategy. Mothers experienced strong momentum with overall revenue growing 33.9% during the March to May 2026 period, suggesting rising consumer demand. This heavy reliance on Amazon as a sales channel highlights both a key strength in marketplace reach and a potential vulnerability in retailer diversification for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mothers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mothers.
BY REVIEW COUNT
Across 986K ratings on 4 channels, Mothers averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 986K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.99
Price
$87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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