GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from June through August 2026, Mothers—a privately held company operated by the Holloway family—shows a heavily Amazon-dependent distribution with the platform commanding 87.9% of revenue share, according to Grips Intelligence. The brand experienced an 8.2% overall revenue decline during the January-August 2026 period, though average product pricing held relatively stable at $10.94 with a modest 2.6% price increase in the final month tracked. While Lowe's, Ace Hardware, and Home Depot represent secondary channels, their combined share of just 12.1% underscores Mothers' concentration risk in Amazon's ecosystem. The data reveals significant price variance across retail partners, with Lowe's offerings commanding premiums up to $20.63 compared to lower-priced alternatives on competing platforms.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mothers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mothers.
BY REVIEW COUNT
Across 964K ratings on 4 channels, Mothers averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 964K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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