Back to the Roots

Back to the Roots Market Overview

According to in-store data from Grips Intelligence, Back to the Roots generated the majority of its revenue through Amazon, which accounted for 52.2% of total sales from January to May 2026, followed by Home Depot at 36.9%, with Menards and Lowe's capturing the remaining share. The brand experienced significant momentum during the tracked period, with overall revenue growing an impressive 68.8% across the measured timeframe. Despite this strong top-line growth, the average product price saw a slight decline of 7.3% in the most recent month, settling at $17.45, suggesting a possible shift in product mix toward more affordable offerings. The brand's average product price across all retailers stood at $17.01, reflecting an accessible price point that likely supports its broad retail distribution strategy. These trends indicate that Back to the Roots is scaling rapidly across major retail channels while maintaining competitive pricing.