GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rugg generated revenue across four major retailers between January and May 2026, with Amazon leading at 38.0% revenue share, followed by acehardware.com at 25.6%, menards.com at 24.0%, and lowes.com at 12.3%. The brand's average product price during this period stood at $17.30, reflecting a competitive pricing strategy across its retail footprint. Notably, Rugg's average price saw a 14.3% overall decrease over the tracked period, suggesting possible promotional activity or shifting product mix. Revenue also experienced a 20.9% decline over the observed trend period, indicating potential seasonal or market-driven softening in demand. These insights highlight the importance of monitoring Rugg's pricing and distribution dynamics across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 48% online and 52% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Jan to 40% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Rugg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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