GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Backer-On Rock-On generated the majority of its revenue through Lowes.com, which accounted for 76.8% of total revenue share between January and May 2026, with Menards.com capturing the remaining 23.2%. The brand's average product price stood at $23.01 during this period, reflecting a 2.7% overall increase in average pricing over the tracked months. However, Backer-On Rock-On experienced a notable 20.2% decline in revenue over the March to May 2026 timeframe, signaling a downward sales trend worth monitoring. The most recent month showed a 5.8% month-over-month revenue drop, suggesting the decline may be stabilizing compared to earlier losses. These insights highlight Backer-On Rock-On's heavy reliance on Lowes.com as its primary retail channel while facing ongoing revenue headwinds across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backer-On Rock-On on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On Rock-On.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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