GRIPS CUSTOMERS & RESEARCH PARTNERS
Baldwin, owned by Assa Abloy (Nasdaq Stockholm: ASSA B), generated an average product price of $102.87 across in-store channels during the first eight months of 2026, according to Grips Intelligence. The brand experienced significant headwinds, with revenue declining 24.0% year-to-date and average prices falling 23.7% over the same period. Lowe's dominates Baldwin's retail presence with 96.8% of revenue share, while Amazon accounts for just 2.2%, indicating a heavily concentrated offline distribution strategy. Recent quarterly data from June through August 2026 shows continued pressure, with monthly revenue dropping 27.8% and average prices declining 18.3% compared to the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 21K ratings on 2 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.27
Price
$7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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