GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Amazon, and Home Depot, Baldwin demonstrates a highly concentrated retail footprint, with Lowe's commanding an overwhelming 91.9% of the brand's revenue share. The brand's average product price stands at $76.29, though this figure saw a notable 48.3% increase over the tracked period, reflecting a shift toward higher-priced product sales. Baldwin experienced strong overall revenue growth of 65.9% during the period, signaling rising consumer demand across its retail channels. Amazon and Home Depot account for a combined 7.3% of Baldwin's revenue, suggesting significant room for distribution expansion beyond Lowe's. These trends position Baldwin as a brand with concentrated retail strength and accelerating momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 68% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 28K ratings on 3 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.42
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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