Tell

Tell Market Overview

According to in-store data from Grips Intelligence, Tell generated the vast majority of its offline revenue through Ace Hardware, which accounted for 98.4% of the brand's retailer revenue share between January and May 2026, with Lowe's contributing just 1.1%. The brand's average product price during this period stood at $60.36, reflecting a modest 4.4% increase over the tracked timeframe. However, Tell experienced a notable revenue decline of 35.7% over the observed trend period, signaling potential challenges in maintaining sales momentum. Despite the heavy concentration at a single retailer, Tell's product assortment at Ace Hardware spans a range of price points from approximately $49.99 to $89.99. This high retailer dependency and declining revenue trend suggest that diversifying distribution could be a key strategic priority for the brand going forward.