GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Basement Watchdog generated its revenue across two major home improvement retailers, with Lowes.com commanding a 56.4% revenue share compared to Home Depot's 43.6%. The brand's average product price during this period stood at $141.84, reflecting a relatively premium positioning in its category. Notably, revenue experienced a 12.4% month-over-month decline in the most recent tracked period, signaling a potential seasonal or competitive shift. Over the full timeseries window from March to May 2026, overall revenue dropped 5.1%, suggesting a sustained downward trend worth monitoring. Despite the revenue softening, average pricing remained relatively stable with a slight 0.8% overall increase, indicating the brand has maintained pricing discipline even as sales volume contracted.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Basement Watchdog on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Basement Watchdog.
BY REVENUE
Basement Watchdog sells 45% online and 55% offline. Online runs through 2 channels; offline through 1.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 22K ratings on 2 channels, Basement Watchdog averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BASEMENT WATCHDOG