GRIPS CUSTOMERS & RESEARCH PARTNERS
Little Giant, a brand of Franklin Electric Co., Inc. (NASDAQ: FELE), demonstrates strong in-store performance across major retailers during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominates the revenue share at 48.5%, followed by Menards at 23.2% and Amazon at 22.3%, with the brand maintaining an average product price of $118.67 across channels. Pricing showed resilience with a 1.6% month-over-month increase in average price during the most recent tracked period, though overall pricing declined 2.8% since the beginning of the data range. The brand's diverse product portfolio spans from compact pumps priced under $52 to premium multi-position ladders exceeding $480, positioning it across multiple price tiers and customer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Little Giant on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Little Giant.
BY REVENUE
Little Giant sells 51% online and 49% offline. Online runs through 3 channels; offline through 3.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.11M ratings on 5 channels, Little Giant averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.35
Price
$889K
Revenue
$166.83
Price
$785K
Revenue
$56.88
Price
$485K
Revenue
$283.76
Price
$407K
Revenue
$484.34
Price
$249K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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