Bell + Howell, owned by private equity firm WestView Capital Partners, demonstrates strong in-store and online performance with year-to-date revenue growth of 6.8% across major home improvement retailers from January through August 2026, according to Grips Intelligence. The brand maintains a balanced omnichannel presence with Amazon leading at 32.5% revenue share, followed closely by Lowe's at 29.8% and Home Depot at 26.4%, reflecting significant offline retail penetration. Average product pricing stands at $27.99, though prices have declined 8.7% year-to-date, suggesting competitive pressure or strategic positioning in the home improvement category. Recent momentum accelerated with 14.1% month-over-month revenue growth in the latest period, indicating renewed consumer demand across the brand's diversified product portfolio spanning lighting, home solutions, and specialty items.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bell + Howell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bell + Howell.
BY REVENUE
Bell + Howell sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in Apr to 79% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.46M ratings on 4 channels, Bell + Howell averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.98
Price
$740K
Revenue
$48.64
Price
$432K
Revenue
$11.97
Price
$283K
Revenue
$39.96
Price
$225K
Revenue
$21.33
Price
$222K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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