Home/Insights/Brands/Bell + HowellProduct Intelligence - 2026 YTD USA

Bell + Howell

400K+

Products Sold, Jan to Aug 2026

1,100+

# Offline Stores

$28.58

Avg. Price

4.3

Avg. Rating

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Bell + Howell Market Overview

Bell + Howell, owned by private equity firm WestView Capital Partners, demonstrates strong in-store and online performance with year-to-date revenue growth of 6.8% across major home improvement retailers from January through August 2026, according to Grips Intelligence. The brand maintains a balanced omnichannel presence with Amazon leading at 32.5% revenue share, followed closely by Lowe's at 29.8% and Home Depot at 26.4%, reflecting significant offline retail penetration. Average product pricing stands at $27.99, though prices have declined 8.7% year-to-date, suggesting competitive pressure or strategic positioning in the home improvement category. Recent momentum accelerated with 14.1% month-over-month revenue growth in the latest period, indicating renewed consumer demand across the brand's diversified product portfolio spanning lighting, home solutions, and specialty items.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Menards

Bell + Howell's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Bell + Howell's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.

Average price

Absolute values in $

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Bell + Howell's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Bell + Howell on Amazon.

Amazon

Categories by revenue share

Distribution in %

Bell + Howell's channels

REVENUE SHARE

Revenue distribution across tracked channels for Bell + Howell.

Channels by revenue share

Distribution in %

Bell + Howell's online vs offline revenue split

BY REVENUE

Bell + Howell sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in Apr to 79% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

78%

22%

Offline

Online share trend

Apr – Aug

Online channels

78%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

22%

Lowe's stores
Menards stores

Bell + Howell's customer ratings

BY REVIEW COUNT

Across 1.46M ratings on 4 channels, Bell + Howell averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.46M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Bell + Howell

BY REVENUE

Amazon
Amazon
#1Alientape Nano Double Sided Tape, Multipurpose Removable Adhesive Transparent Grip Mounting Tape Washable Strong Sticky Heavy Duty for Carpet Photo Frame Poster Décor As Seen On TV

$19.98

Price

$740K

Revenue

#2Bell+Howell Socket Breeze 15.4" Socket Fan Light, 5-Speed Deluxe Model – Portable Low Profile Ceiling Fans with Lights and Remote Control – For Bedroom, Kitchen, Living Room

$48.64

Price

$432K

Revenue

#3Alientape Nano Double Sided Tape, Multipurpose Removable Adhesive Transparent Grip Mounting Tape Washable Strong Sticky Heavy Duty for Carpet Photo Frame Poster Décor As Seen On TV (1 Roll)

$11.97

Price

$283K

Revenue

#4Socket Fan Light Original - Cool Light LED – Ceiling Fans with Lights and Remote Control, Replacement for Lightbulb - Bedroom, Kitchen, Living Room,1000 Lumens / 5000 Kelvins As Seen On TV

$39.96

Price

$225K

Revenue

#5Alien Draft Seal Transparent Silicone Seal Strip Set of 49 Inches Anti-Draft Adhesive and Flexible Flap to Seal Gaps Around Doors, Showers and Windows, Weather Stripping Insulator Tape As Seen On TV

$21.33

Price

$222K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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