GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bell + Howell generated the largest share of its revenue through Amazon (36.4%), followed by Lowes.com (26.4%) and HomeDepot.com (24.4%) during the January–May 2026 period across four tracked retailers. The brand's average product price stood at $26.62, with an 18.2% overall increase in average price observed over the most recent quarter. Bell + Howell's revenue also demonstrated strong momentum, growing 25.9% over the same trailing period. Menards.com accounted for the remaining 12.9% of revenue share, rounding out the brand's multi-retailer distribution strategy. These insights highlight Bell + Howell's expanding footprint and rising price positioning across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bell + Howell on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bell + Howell.
BY REVENUE
Bell + Howell sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.46M ratings on 4 channels, Bell + Howell averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$50.88
Price
$149K
Revenue
$18.48
Price
$149K
Revenue
$59.88
Price
$97K
Revenue
$56.64
Price
$66K
Revenue
$59.99
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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