GRIPS CUSTOMERS & RESEARCH PARTNERS
Feit Electric, a family-owned California-based company, demonstrates steady in-store performance across major home improvement retailers during the first eight months of 2026, with data tracked across Menards, Lowe's, Home Depot, and Amazon according to Grips Intelligence. Menards dominates the brand's channel mix with 52.3% of revenue share, more than double its nearest competitor Lowe's at 20.6%, while Home Depot and Amazon capture 16.0% and 11.1% respectively. The brand maintains an average product price of $13.23 with year-to-date pricing up 1.6%, while overall revenue grew 2.3% throughout the tracked period. Product offerings span from affordable specialty bulbs priced under $10 to premium smart home devices exceeding $200, reflecting a diverse portfolio strategy across price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Feit Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Feit Electric.
BY REVENUE
Feit Electric sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 3.67M ratings on 4 channels, Feit Electric averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.43
Price
$301K
Revenue
$39.97
Price
$278K
Revenue
$107.04
Price
$177K
Revenue
$20.43
Price
$159K
Revenue
$33.68
Price
$142K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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