GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Bell Sports generated an average product price of $11.60 across its tracked retailers. The brand's revenue is heavily concentrated at Ace Hardware, which accounts for 78.2% of total revenue share, while Lowe's captures the remaining 21.8%. Notably, Bell Sports experienced strong momentum during the period, with overall revenue growing 51.2% and average prices increasing 9.6%, signaling rising demand and pricing power. The most recent month saw a 31.0% revenue increase compared to the prior month, suggesting an accelerating growth trajectory. This performance across two major home improvement retailers positions Bell Sports as a brand gaining significant traction in the offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 73% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bell Sports on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bell Sports.
BY REVENUE
Bell Sports sells 21% online and 79% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 38% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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