Bell Sports

Bell Sports Market Overview

Bell Sports, owned by Strategic Value Partners following its acquisition through the Revelyst purchase in January 2025, generated an average product price of $12.05 across in-store channels tracked from January through August 2026, according to data from Grips Intelligence. The brand's revenue declined 21.3% over the tracked period, with particularly sharp drops of 28.4% in the most recent month measured. Ace Hardware dominated channel distribution with 63.1% of revenue share compared to Lowe's 36.9%, though both retailers carried similar product assortments centered on bicycle inner tubes and floor pumps. Average pricing across the brand's portfolio fell 6.0% since the period began, reflecting competitive pressure in the category.