GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Houseware generated the majority of its revenue through Amazon, which accounted for 82.8% of its total revenue share between January and May 2026, followed by homedepot.com at 15.7% and lowes.com at 1.5%. The brand's average product price during this period stood at $17.24, reflecting a 5.0% overall decrease in average pricing. Revenue experienced a notable decline of 18.6% over the tracked timeseries period from March to May 2026, signaling potential headwinds for the brand. Despite the downward trend, Amazon remains the dominant sales channel for Better Houseware, far outpacing its presence on home improvement retail platforms. These insights suggest that Better Houseware's market positioning is heavily reliant on a single retailer, which may present both opportunities and risks going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 220K ratings on 3 channels, Better Houseware averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 220K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.30
Price
$55K
Revenue
$16.50
Price
$36K
Revenue
$11.99
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BETTER HOUSEWARE
