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Better Houseware Corp., a private, family-owned business now operated by women as a fourth-generation enterprise, shows a heavily concentrated online distribution strategy with Amazon commanding 80.3% of revenue share during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price of $17.22 has increased 3.0% year-to-date, even as overall revenue declined 10.3% over the same period tracked across major in-store and online channels. Home Depot and Lowe's represent modest secondary channels at 18.2% and 1.5% revenue share respectively, indicating significant room for retail expansion. The recent monthly performance shows continued revenue headwinds with a 4.8% month-over-month decline, though unit pricing resilience suggests the brand is maintaining margin discipline amid broader sales softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Houseware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Better Houseware.
BY REVIEW COUNT
Across 159K ratings on 3 channels, Better Houseware averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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