GRIPS CUSTOMERS & RESEARCH PARTNERS
Better Wood Products, a private family-run business now in its third generation of ownership, saw in-store revenue decline 36.0% overall during the January–August 2026 period tracked by Grips Intelligence. The brand maintained a balanced dual-channel presence, with Ace Hardware and Amazon each commanding roughly 45% of revenue share, while Home Depot accounted for 10.3%. Average product pricing contracted 21.7% year-over-year, dropping from the initial period average to $12.73, signaling intensifying price competition across retail channels. Most recently, month-over-month revenue declined 1.4%, underscoring continued pressure in the category despite stable channel distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 45% online and 55% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Apr to 33% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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