GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Wood Products generated revenue across Amazon, Ace Hardware, and Home Depot from January to May 2026, with Amazon commanding the largest share at 59.1% of total revenue. Ace Hardware accounted for 34.6% of revenue share, making it the brand's second most important retail channel. The brand's average product price during this period was $25.67, though pricing showed a notable downward trend with a 21.8% overall decrease. Revenue also experienced significant pressure, declining 73.4% over the tracked period. These dynamics suggest Better Wood Products faces challenges in both pricing stability and sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 72% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 59% online and 41% offline. Online runs through 2 channels; offline through 1. Online share has moved from 18% in Jan to 63% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 79K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BETTER WOOD PRODUCTS
