GRIPS CUSTOMERS & RESEARCH PARTNERS
BIC, a brand of Société Bic S.A. (Euronext Paris: BB), demonstrated strong in-store performance from January through August 2026, with revenue growing 65.7% over the period according to data from Grips Intelligence. The brand maintains a highly concentrated distribution footprint, with Amazon commanding 85.4% of revenue share, followed distantly by Office Depot at 9.0%. Average product pricing declined 14.6% across the tracked period, settling at $9.14, reflecting competitive pressures in the retail channel landscape. Most recent momentum showed 26.7% month-over-month revenue growth in the latest measured period, suggesting sustained consumer demand despite the pricing headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIC.
BY REVENUE
BIC sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 11M ratings on 5 channels, BIC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.12
Price
$1.37M
Revenue
$9.46
Price
$1.37M
Revenue
$7.67
Price
$1.17M
Revenue
$18.94
Price
$1.14M
Revenue
$9.51
Price
$883K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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