GRIPS CUSTOMERS & RESEARCH PARTNERS
Paper Mate, owned by Newell Brands (NASDAQ: NWL), demonstrated strong in-store performance across the 2026 data period with revenue growth of 75.7% overall and a recent monthly surge of 24.8%, according to Grips Intelligence. Amazon dominates the brand's channel mix at 83.3% of revenue share, with Office Depot and Newegg contributing 14.3% and 1.4% respectively. Average product pricing has declined 11.7% since the start of the period, settling at $10.70 most recently, though the brand maintains a baseline average price of $11.31 across its portfolio. Top-performing SKUs span multiple product lines with prices ranging from $5.80 to $56.49, indicating diverse positioning across consumer segments from budget-conscious to bulk business buyers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 76% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Paper Mate on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Paper Mate.
BY REVENUE
Paper Mate sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 2.89M ratings on 3 channels, Paper Mate averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.96
Price
$2.11M
Revenue
$11.12
Price
$1.34M
Revenue
$18.76
Price
$746K
Revenue
$17.69
Price
$505K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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