GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Big Joe demonstrates a heavily concentrated retail footprint with Amazon commanding 85.6% of the brand's total revenue share. The remaining revenue is split between Lowes.com at 11.9% and HomeDepot.com at a modest 2.4%, indicating limited diversification across tracked retailers. Big Joe maintains an accessible average product price of $26.48, though pricing has seen a notable 33.8% decline over the tracked period. Despite this price compression, the brand recorded a 13.6% month-over-month revenue increase in its most recent period, suggesting that volume gains are helping offset lower price points. These dynamics position Big Joe as a value-driven brand with strong Amazon dependency and emerging growth momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 34% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Big Joe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Big Joe.
BY REVENUE
Big Joe sells 89% online and 11% offline. Online runs through 3 channels; offline through 1. Online share has moved from 63% in Jan to 81% in May.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.37M ratings on 3 channels, Big Joe averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$269.99
Price
$285K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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