BIRDS choice

BIRDS choice Market Overview

BIRDS Choice, a private brand operated by Backyard Nature Products, generated in-store revenue across multiple major retailers during the first eight months of 2026, according to data from Grips Intelligence. Lowe's dominated the channel mix with 51.7% of revenue share, followed by Home Depot at 35.4%, while Amazon and Ace Hardware captured smaller portions at 8.3% and 4.6% respectively. The brand's average product price point stood at $34.67 during the analysis period, though overall pricing declined 3.2% since the beginning of the year. Revenue performance showed volatility, with a notable 23.8% drop since the start of the data period, despite a modest 0.9% month-over-month increase in the most recent month tracked. Premium-priced items such as the Bear Proof Feeder at $179.99 competed alongside more affordable offerings, reflecting a diversified portfolio strategy across retailer channels.