GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, BIRDS Choice commands an average product price of $35.09 and distributes its revenue primarily between Home Depot (45.0%) and Lowe's (41.1%), which together account for over 86% of total brand sales. Amazon contributes a modest 9.7% revenue share, while Ace Hardware rounds out the tracked retail presence at 4.1%. Notably, BIRDS Choice experienced a strong 43.8% overall revenue growth during the tracked period, signaling rising consumer demand. The brand's pricing strategy spans a wide range, with individual products listed from around $19.99 to $159.99, reflecting a diverse portfolio across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIRDS choice on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDS choice.
BY REVIEW COUNT
Across 81K ratings on 4 channels, BIRDS choice averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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