GRIPS CUSTOMERS & RESEARCH PARTNERS
Black Jack, a division of Edgewell Personal Care Company (NYSE: EPC), demonstrated strong in-store performance from January through August 2026, with revenue growing 20.3% over the period according to data from Grips Intelligence. The brand maintained an average product price of $24.07, though pricing declined 4.9% overall as competition intensified across retail channels. Lowes.com dominated the channel mix with 74.9% of revenue share, followed by Ace Hardware at 17.6%, while Home Depot and Amazon combined for less than 8% of sales. Most recent momentum showed a notable 20.9% month-over-month revenue surge, suggesting Black Jack is successfully capturing market share in the hardware and home improvement retail space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black Jack on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Jack.
BY REVENUE
Black Jack sells 13% online and 87% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Apr to 9% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 50K ratings on 4 channels, Black Jack averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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