Rubi

Rubi Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, Rubi generates the vast majority of its revenue through homedepot.com, which accounts for 80.7% of total revenue share, with lowes.com capturing the remaining 19.3%. The brand's average product price during this period stood at $178.86, reflecting a diverse catalog that ranges from affordable accessories to premium tile saws priced above $1,700. However, Rubi experienced a significant revenue decline of 57.0% over the tracked timeseries period, signaling potential challenges in demand or shifting competitive dynamics. Despite the revenue downturn, average prices saw an 18.1% month-over-month increase in the most recent period, suggesting a possible shift toward higher-value product sales. These trends indicate that while Rubi maintains a strong retail footprint at Home Depot, the brand faces notable headwinds heading into the second half of 2026.