GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Ace Hardware, and Home Depot, Blu-Mol holds an average product price of $4.85. Menards dominates as the brand's leading retailer, commanding a 60.8% revenue share, followed by Ace Hardware at 31.3% and Home Depot at just 7.1%. Despite this retail footprint, Blu-Mol experienced a significant revenue decline of 42.9% over the tracked period, signaling potential challenges in market demand or competitive pressure. Interestingly, the brand's average price trended upward by 7.2% during the same window, suggesting a possible shift toward higher-priced SKUs even as overall revenue contracted. This divergence between rising prices and falling revenue makes Blu-Mol a brand worth monitoring closely in the hardware retail space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.52K ratings on 3 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis