GRIPS CUSTOMERS & RESEARCH PARTNERS
Blu-Mol, a brand of the Disston Company owned by Kennametal (NYSE: KMT), generated an average product price of $5.00 across in-store channels during 2026 YTD, according to Grips Intelligence data. The brand demonstrated strong momentum with overall revenue growth of 13.6% since the beginning of the tracked period, while average prices increased 1.8% over the same timeframe. Menards dominated Blu-Mol's channel mix with 75.0% of revenue share, followed distantly by Ace Hardware at 18.8%, with Home Depot and Lowe's accounting for 4.0% and 2.1% respectively. Product pricing ranged significantly across the portfolio, from $4.90 to $13.34, indicating a diverse assortment of offerings at different price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 6% online and 94% offline. Online runs through 3 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 1.15K ratings on 4 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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