GRIPS CUSTOMERS & RESEARCH PARTNERS
Blue Flame's in-store performance across major e-commerce retailers from January through August 2026 shows a dominant position on Ace Hardware, which captures 67.1% of revenue share, according to data from Grips Intelligence. The brand's average product price of $13.94 has experienced downward pressure, declining 4.6% over the tracked period, while overall revenue contracted 8.5% during the same timeframe. Amazon represents the brand's secondary channel at 23.4% revenue share, followed by Home Depot at 9.4%, indicating a concentrated distribution strategy. Despite the challenging overall trend, the brand showed modest month-over-month momentum with a 5.2% revenue increase in the most recent period tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 31% online and 69% offline. Online runs through 2 channels; offline through 1. Online share has moved from 12% in Apr to 24% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.67K ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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