GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Flame generated the majority of its revenue through acehardware.com, commanding a dominant 76.0% revenue share between January and May 2026, followed by Amazon at 18.7% and homedepot.com at 5.3%. The brand maintained an average product price of $14.39 across all three tracked retailers during this period. Despite its strong retail presence at Ace Hardware, Blue Flame experienced a notable 14.9% decline in overall revenue over the observed timeframe. Average pricing also showed a slight downward trend, decreasing 3.3% overall, though the most recent month saw a 3.2% uptick in average price. These data points suggest Blue Flame remains heavily concentrated in a single retail channel while navigating a softening demand environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 23% online and 77% offline. Online runs through 2 channels; offline through 1. Online share has moved from 4% in Jan to 39% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 955 ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 955 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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