GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brady generated an average product price of $47.97 across three major retailers tracked between January and May 2026. Home Depot led as Brady's top retail channel with a 45.9% revenue share, followed closely by Amazon at 42.8%, while Lowe's accounted for the remaining 9.9%. Notably, Brady's average price saw a significant 21.3% increase over the tracked period, reaching $54.78 by the most recent month. Despite this upward pricing trend, overall revenue declined by 15.7%, suggesting that higher price points may be impacting purchase volume. This pricing-versus-revenue dynamic makes Brady an interesting brand to watch in the coming months as it balances margin strategy with sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 168K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 168K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
