GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Ace Hardware, HOME-FLEX demonstrates a heavily concentrated retail distribution, with Amazon commanding 81.0% of the brand's revenue share. Home Depot accounts for 18.0% of revenue, while Ace Hardware captures just 1.0%, indicating limited diversification across tracked retailers. The brand's average product price stands at $228.96, though pricing has seen a notable decline of 23.8% over the tracked period. Despite a modest 3.6% month-over-month revenue uptick in the most recent month, HOME-FLEX experienced an overall revenue drop of 14.8% during the March to May 2026 trend period. These dynamics suggest the brand faces pricing pressure and revenue headwinds even as it maintains a dominant presence on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 113K ratings on 3 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 113K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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