GRIPS CUSTOMERS & RESEARCH PARTNERS
HOME-FLEX, a division of the private company VPC Global, demonstrates strong in-store retail concentration with 96% of revenue share flowing through Home Depot across the tracked period from January through August 2026, according to Grips Intelligence. The brand maintains a notably high average product price of $66.43, reflecting its position in the specialized infrastructure market segment. Recent performance data from June through August 2026 reveals a significant 20.8% month-over-month revenue decline in the latest measured period, though year-to-date growth has remained modest at 0.7%. Price dynamics show resilience with an 8.0% increase in average pricing since the start of the tracked period, despite a recent 11.8% monthly dip. Ace Hardware represents a marginal secondary channel at just 4% revenue share, underscoring HOME-FLEX's heavy dependence on the Home Depot retail ecosystem.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 99K ratings on 2 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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