GRIPS CUSTOMERS & RESEARCH PARTNERS
Brasso, owned by Reckitt (LSE: RKT), generated 5.7% revenue growth over the first eight months of 2026 based on in-store data tracked by Grips Intelligence. Amazon dominated the channel mix with 51.8% of revenue share, followed by Ace Hardware's e-commerce platform at 29.6%, while the brand maintained an average product price of $5.69 across the tracked period. Price competition intensified during the data window, with average prices declining 0.9% overall and 1.8% month-over-month, suggesting margin pressure in the category. Lowe's and Menards represented smaller but meaningful distribution channels at 12.1% and 6.1% revenue share respectively, indicating a diversified retail presence beyond the e-commerce leaders.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brasso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasso.
BY REVENUE
Brasso sells 49% online and 51% offline. Online runs through 1 channel; offline through 3.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 108K ratings on 4 channels, Brasso averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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