GRIPS CUSTOMERS & RESEARCH PARTNERS
The Pink Stuff, owned by RPM International Inc. (NYSE: RPM), demonstrates strong in-store revenue performance across major retailers, with Ace Hardware commanding 44.8% of the channel mix followed by Amazon at 25.7% during the January-August 2026 period. According to Grips Intelligence data, the brand achieved year-to-date revenue growth of 11.7%, though the most recent monthly period showed a notable 16.4% decline. Average product pricing has contracted 11.5% overall since the beginning of the tracked period, with the latest month recording an average price of $6.69, representing an 18.0% decrease month-over-month. The concentration of sales through Ace Hardware and Amazon underscores the brand's heavy reliance on these two channels, which together represent over 70% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for The Pink Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Pink Stuff.
BY REVENUE
The Pink Stuff sells 60% online and 40% offline. Online runs through 3 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 144K ratings on 5 channels, The Pink Stuff averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.26
Price
$1.61K
Revenue
$17.91
Price
$1.34K
Revenue
$17.91
Price
$1.22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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