GRIPS CUSTOMERS & RESEARCH PARTNERS
Bushman, a privately held Czech outdoor brand founded in 1997, demonstrated strong in-store retail performance from January through August 2026, with revenue growing 20.7% over the period according to data from Grips Intelligence. The brand's average product price of $31.65 declined 11.6% during the tracked timeframe, reflecting a strategic shift toward more competitive price positioning. Bushman's retail distribution is heavily concentrated on Lowe's, which captured 49% of revenue share, while Home Depot and Menards accounted for 25.6% and 25.4% respectively. Most recently, the brand achieved an 18.5% month-over-month revenue increase as average prices dropped 13.3%, suggesting aggressive promotional activity drove volume growth in the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bushman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bushman.
BY REVENUE
Bushman sells 31% online and 69% offline. Online runs through 2 channels; offline through 2.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.21K ratings on 3 channels, Bushman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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