GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Bushnell demonstrated strong momentum with revenue growing 45.6% over the tracked period. The brand's average product price stood at $181.81, with pricing trends showing a 9.6% increase during the same timeframe, signaling either a shift toward premium offerings or strengthening demand. Amazon dominated as the primary retail channel, accounting for an overwhelming 99.7% of Bushnell's revenue share. Among the top-performing products on Amazon, the Tour V6 Shift Patriot Pack and Tour V6 Shift Black commanded the highest average prices at approximately $366 and $368 respectively, positioning them as the brand's premium tier. This combination of accelerating revenue and rising average prices suggests Bushnell is successfully executing a value-driven growth strategy across its key retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 279K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 279K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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