GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Aura Home generated 100% of its revenue through Best Buy during the Q1 2026 period (January 1 to March 31, 2026). The brand's average product price stood at $172.74, reflecting a modest 2.9% decrease over the tracked period. Notably, Aura Home experienced a significant revenue decline of 54.7% across the quarter, signaling potential challenges in consumer demand or shifting market dynamics. Despite the revenue downturn, the brand's average price saw a 7.2% month-over-month increase in the most recent month, suggesting a possible shift toward higher-priced SKUs. Aura Home's heavy reliance on a single retail partner represents both a focused distribution strategy and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 55% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura Home.