GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Aura Home generated 100% of its tracked revenue exclusively through Best Buy. The brand's average product price stood at $172.47 during the period, reflecting a 7.7% overall decline in average pricing. Most notably, Aura Home experienced a significant revenue contraction of 95.5% over the tracked timeframe, signaling a sharp downturn in sell-through performance. The average price also saw a 5.3% month-over-month decrease in the most recent period, suggesting possible markdowns or shifting product mix. These trends point to a challenging retail environment for Aura Home across its sole tracked retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Aura Home.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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