GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, CALI maintains a highly concentrated retail strategy with Lowe's accounting for 98.5% of its revenue share. The brand's average product price during this period stood at $90.08, though pricing has trended downward with a 15.6% overall decrease observed across the tracked months. Revenue performance has faced significant headwinds, declining 69.8% over the measured trend period. Top-selling SKUs at Lowe's range in average price from approximately $67 to $100, reflecting a broad pricing spectrum within the brand's assortment. These metrics suggest CALI may be navigating a challenging demand environment heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for CALI.
BY REVENUE
CALI sells 84% online and 16% offline. Online runs through 1 channel; offline through 2. Online share has moved from 47% in Jan to 70% in May.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 63K ratings on 1 channel, CALI averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.24
Price
$925K
Revenue
$99.59
Price
$924K
Revenue
$74.65
Price
$613K
Revenue
$78.34
Price
$407K
Revenue
$94.84
Price
$353K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis