GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, Menards, and Amazon, CAMO demonstrated strong momentum with revenue growing 51.0% over the tracked period. Home Depot dominated as the brand's leading retail channel, capturing 54.7% of total revenue share, followed by Lowe's at 33.3% and Menards at 10.5%. The brand's average product price stood at $77.77, though pricing showed a downward trend with a 13.9% overall decrease during the period. Amazon represented just 1.5% of CAMO's revenue share, underscoring the brand's heavy reliance on traditional home improvement retailers for sales performance. The most recent month-over-month revenue growth of 16.7% suggests continued positive sales trajectory heading into the peak building season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CAMO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CAMO.
BY REVENUE
CAMO sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 78% in Jan to 71% in May.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 91K ratings on 4 channels, CAMO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$825.37
Price
$83K
Revenue
$797.89
Price
$80K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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