GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Malco generated the majority of its revenue through Amazon, which accounted for 61.2% of total revenue share from January to May 2026 across Amazon, Lowes, Menards, and Ace Hardware. Lowes.com and Menards.com followed as the second and third largest channels, contributing 19.8% and 16.6% respectively, while Ace Hardware captured just 2.1% of revenue share. The brand's average product price during this period stood at $25.98, with pricing showing a modest 2.8% overall increase over the tracked timeframe. Notably, Malco experienced strong revenue momentum, with overall revenue growing 19.1% during the measured period. This growth trajectory, paired with relatively stable pricing, suggests Malco is expanding its volume-driven presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Malco.
BY REVENUE
Malco sells 62% online and 38% offline. Online runs through 2 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 721K ratings on 4 channels, Malco averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 721K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.16
Price
$131K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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