GRIPS CUSTOMERS & RESEARCH PARTNERS
Malco's in-store performance across major online retailers from January to August 2026 shows heavy reliance on Amazon, which captures 52% of revenue share, according to Grips Intelligence data. The brand maintained an average product price of $26.44 throughout the period, though prices declined slightly by 0.3% overall. Lowe's and Menards combined represent nearly 46% of revenue, with Lowe's at 23.7% and Menards at 21.9%, while Ace Hardware remains a minor channel at 2.1%. Recent momentum has softened, with revenue dropping 1.9% since the beginning of the tracking period and 5.6% in the most recent month-over-month comparison.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Malco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Malco.
BY REVENUE
Malco sells 58% online and 42% offline. Online runs through 2 channels; offline through 3.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 724K ratings on 4 channels, Malco averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 724K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.49
Price
$157K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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