GRIPS CUSTOMERS & RESEARCH PARTNERS
Kreg, an employee-owned tool manufacturer based in Ankeny, Iowa, generated an average product price of $34.86 across in-store and online channels from January to August 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue distribution with a commanding 66.3% share, followed by Lowe's (12.4%) and Menards (11.6%), with the remaining share split between Home Depot and Ace Hardware. Between June and August 2026, Kreg experienced a notable 9.7% month-over-month revenue decline, contributing to a 7.7% overall downturn across the tracked period. Product pricing has also softened, with average prices declining 5.9% in the most recent month tracked and 4.2% since the beginning of the analysis window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kreg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kreg.
BY REVENUE
Kreg sells 74% online and 26% offline. Online runs through 3 channels; offline through 3. Online share has moved from 36% in Apr to 76% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 726K ratings on 5 channels, Kreg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 726K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.99
Price
$3.82K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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