GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Home Depot, Lowe's, and Ace Hardware, Kreg maintains a strong retail presence with Amazon commanding a dominant 68.1% share of the brand's total revenue. Menards holds the second-largest share at 11.6%, while Home Depot and Lowe's are nearly tied at 9.2% each, indicating a competitive landscape among traditional home improvement retailers. The brand's average product price sits at $37.54, reflecting its positioning in the accessible mid-range segment for its category. Notably, Kreg's revenue experienced a 6.8% decline over the tracked period, paired with a modest 1.3% increase in average pricing, suggesting that volume contraction rather than pricing pressure is the primary factor. This combination of heavy Amazon concentration and softening sales volume presents both a channel-dependency risk and an opportunity for Kreg to diversify its retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kreg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kreg.
BY REVENUE
Kreg sells 75% online and 25% offline. Online runs through 3 channels; offline through 3.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 738K ratings on 5 channels, Kreg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 738K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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