GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Campbell recorded an average product price of $8.60 across major retailers including Ace Hardware, Lowe's, Home Depot, and Amazon during the January to May 2026 period. Ace Hardware dominated Campbell's retail distribution, commanding an overwhelming 91.6% revenue share, far outpacing Lowe's at 5.2% and Home Depot and Amazon combined at just 3.2%. Notably, Campbell's average price saw a significant 69.3% increase over the tracked period, signaling a possible shift toward higher-value product offerings. Despite this pricing growth, the brand experienced a 35.1% revenue decline, suggesting that rising prices may be impacting purchase volume. Campbell's heavy reliance on a single retailer for over 90% of its revenue presents both a strategic concentration risk and a potential opportunity for expanded distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 68% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 8% online and 92% offline. Online runs through 3 channels; offline through 1. Online share has moved from 0% in Jan to 20% in May.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 8.7K ratings on 4 channels, Campbell averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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