GRIPS CUSTOMERS & RESEARCH PARTNERS
Campbell, owned by The Campbell's Company (NASDAQ: CPB), demonstrates strong in-store retail concentration with 80.3% of revenue share coming from Ace Hardware during the January-August 2026 period, according to data from Grips Intelligence. The brand's average product price stands at $12.69, though recent pricing trends show an 11.7% overall increase since the start of the tracked period. However, Campbell faced revenue headwinds with a 4.5% decline across the eight-month window, reflecting challenging market conditions. The brand's secondary channels—Lowe's (16.4% share) and Home Depot (2.2%)—represent minimal diversification beyond its dominant Ace Hardware partnership.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 23% online and 77% offline. Online runs through 3 channels; offline through 1. Online share has moved from 12% in Apr to 24% in Aug.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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