GRIPS CUSTOMERS & RESEARCH PARTNERS
CordSafe, a brand of privately held Kinamor, Incorporated, demonstrated strong in-store performance across major home improvement retailers during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel mix with 51.2% of revenue share, followed by Home Depot at 19.7%, while the brand achieved a 56.6% overall revenue growth throughout the period. Average product pricing surged 175.4% year-to-date, reflecting a significant shift in the product mix toward premium SKUs, with prices reaching $22.57 in the most recent measured month. CordSafe's top-performing products at Home Depot ranged from budget 2-packs at $7.98 to multi-packs commanding over $40, indicating diverse price positioning across consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 57% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 175% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CordSafe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CordSafe.
BY REVENUE
CordSafe sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 62% in Apr to 96% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 81K ratings on 4 channels, CordSafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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