GRIPS CUSTOMERS & RESEARCH PARTNERS
Costa Farms, owned by Markel Corporation (NYSE: MKL), generated in-store and online revenue across three major retail channels during the first eight months of 2026, according to Grids Intelligence data. Lowe's dominated the channel mix with 49.9% of revenue share, followed by Home Depot at 34.3% and Amazon at 15.7%, reflecting a strong brick-and-mortar presence. The brand's average product price of $26.73 increased 5.6% over the period, though overall revenue declined 14.5% year-to-date, indicating pricing strategy adjustments amid softer demand. Top-performing SKUs ranged from budget-friendly options at under $10 on Lowe's to premium offerings exceeding $70 on Amazon and Home Depot, demonstrating varied positioning across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Costa Farms on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Costa Farms.
BY REVENUE
Costa Farms sells 73% online and 27% offline. Online runs through 3 channels; offline through 1. Online share has moved from 76% in Apr to 81% in Aug.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.44M ratings on 3 channels, Costa Farms averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.81
Price
$304K
Revenue
$32.48
Price
$281K
Revenue
$72.94
Price
$119K
Revenue
$38.06
Price
$109K
Revenue
$21.19
Price
$81K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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