GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Amazon, and Ace Hardware, CRAFTSMAN demonstrates a strongly concentrated retail footprint, with Lowe's commanding 69.5% of the brand's total revenue share. Amazon accounts for 19.3% of revenue, while Ace Hardware captures 11.2%, rounding out the brand's three-channel distribution strategy. CRAFTSMAN's average product price sits at $61.24, though the brand has seen a notable 20.8% increase in average price over the March to May 2026 period. Revenue momentum has been equally impressive, with overall revenue growing 40.9% during the same timeframe, signaling strong consumer demand heading into the peak seasonal months. These trends suggest CRAFTSMAN is successfully leveraging both pricing power and volume growth across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CRAFTSMAN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFTSMAN.
BY REVENUE
CRAFTSMAN sells 23% online and 77% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Jan to 27% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 7.6M ratings on 3 channels, CRAFTSMAN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$651K
Revenue
$96.77
Price
$318K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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