GRIPS CUSTOMERS & RESEARCH PARTNERS
Crane, the consumer brand of Crane Company (NYSE: CR), commands a dominant 84.7% of in-store revenue share on Amazon while maintaining a modest presence on Home Depot and Lowe's, according to data from Grips Intelligence covering January through August 2026. Average product pricing stands at $41.37, with a slight upward trend of 1.5% growth over the tracked period, though monthly revenue dipped 1.7% in the most recent period measured. The brand's portfolio spans a range of price points from budget-friendly options under $40 to premium models exceeding $150, reflecting diversified positioning across humidifiers, air purifiers, and respiratory care products. Amazon's overwhelming channel dominance underscores the brand's reliance on a single e-commerce platform for the vast majority of retail sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crane on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crane.
BY REVIEW COUNT
Across 420K ratings on 3 channels, Crane averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 420K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
$3.15K
Revenue
$448.66
Price
$2.24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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