According to in-store data from Grips Intelligence, Crystal Blue generated an average product price of $42.88 across five major retailers tracked between January and May 2026. Amazon dominated as the brand's leading sales channel, capturing 53.6% of total revenue share, followed by Menards.com at 30.9%, with Home Depot, Lowe's, and Ace Hardware combining for the remaining 15.5%. The brand experienced impressive momentum during the tracking period, with overall revenue surging 287.7% — a growth trend likely fueled by seasonal demand heading into the warmer months. Despite this strong revenue acceleration, Crystal Blue's average price decreased 5.7% over the same period, suggesting a strategic shift toward more competitively priced offerings or a changing product mix across retailers. These dynamics position Crystal Blue as a fast-growing brand worth monitoring across the home improvement and e-commerce retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 291% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crystal Blue.
BY REVENUE
Crystal Blue sells 66% online and 34% offline. Online runs through 3 channels; offline through 2. Online share has moved from 53% in Jan to 59% in May.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 40K ratings on 5 channels, Crystal Blue averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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