GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TRUE generated the majority of its revenue through Amazon, which accounted for 75.3% of total revenue share between January and May 2026, followed by Lowes.com at 21.4%, with Ace Hardware and Menards trailing significantly. The brand's average product price stood at $30.14 across all tracked retailers during this period. Notably, TRUE experienced impressive overall revenue growth of 84.5%, signaling strong upward momentum in consumer demand. Average pricing also climbed 26.2% over the observed timeframe, suggesting a shift toward higher-value product offerings or successful pricing strategies across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 85% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TRUE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TRUE.
BY REVIEW COUNT
Across 798K ratings on 4 channels, TRUE averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 798K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
