GRIPS CUSTOMERS & RESEARCH PARTNERS
Cub Cadet, owned by Stanley Black & Decker (NYSE: SWK), demonstrates strong in-store performance with revenue growth of 4.4% year-to-date through August 2026, according to Grips Intelligence data. The brand maintains a heavily concentrated retail presence, with Home Depot accounting for 95.6% of revenue share while Amazon comprises just 4.4%, reflecting a predominantly offline distribution strategy. Average product pricing has increased significantly by 19.2% overall since the start of the year, with prices currently averaging $567.80 across the portfolio. The brand's top-performing products on Home Depot command premium price points, with the Ultima Z2 50S model reaching $5,099.00, indicating strong positioning in the high-end equipment segment. Recent quarterly trends show sustained momentum, with revenue climbing 3.6% in the most recent month tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cub Cadet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cub Cadet.
BY REVIEW COUNT
Across 327K ratings on 2 channels, Cub Cadet averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,932.23
Price
$3.89M
Revenue
$2,055.45
Price
$2.39M
Revenue
$3,487.61
Price
$2.11M
Revenue
$5,099.00
Price
$1.99M
Revenue
$5,799.00
Price
$1.26M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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