GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Cub Cadet demonstrates a heavily concentrated retail strategy, with Home Depot commanding 98% of the brand's revenue share compared to just 2% from Amazon. The brand's average product price sits at $706.38, though this figure has seen a notable 32.9% decrease over the tracked period. Revenue showed positive momentum with 11.2% growth over the timeseries period, signaling healthy consumer demand despite the declining average price point. Home Depot's top-selling Cub Cadet products skew toward premium zero-turn mowers priced between $2,900 and $5,900, while Amazon primarily captures lower-ticket accessories and replacement parts under $500. This pricing dynamic across retailers suggests Cub Cadet leverages Home Depot as its dominant channel for high-value equipment purchases, making it a critical partnership for the brand's revenue performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cub Cadet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cub Cadet.
BY REVIEW COUNT
Across 341K ratings on 2 channels, Cub Cadet averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 341K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$98.72
Price
$147K
Revenue
$476.99
Price
$63K
Revenue
$80.55
Price
$53K
Revenue
$29.89
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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