Earthgro

Earthgro Market Overview

Earthgro, a brand of Scotts Miracle-Gro Company (NYSE: SMG), generated 99% of its in-store revenue through Home Depot during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stands at $247.75, though prices have climbed 7.4% since the beginning of the period tracked. Despite a 3.3% month-over-month revenue increase in the most recent month, overall revenue declined 33.7% from the start of the tracking period, signaling a significant contraction in sales performance. Price momentum has accelerated sharply, with average prices jumping 22.7% in the latest month, suggesting an aggressive pricing strategy or product mix shift. The heavy concentration of sales through a single retail channel indicates substantial dependence on Home Depot for market presence.