GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers from January to May 2026, Proven Winners generated the majority of its revenue through Home Depot, which accounted for a dominant 72.6% share, followed by Lowe's at 21.8% and Menards at 4.0%. The brand experienced remarkable momentum during the spring season, with revenue surging 229.0% over the March to May 2026 period. Despite this strong sales growth, the average product price decreased 16.0% over the same timeframe, settling at $30.36, suggesting a shift toward more accessible price points or promotional activity. Proven Winners' top-performing products at Home Depot commanded premium pricing, with items like the 5 Gal. Incrediball Hydrangea reaching $65.13, while Lowe's featured a broader mix including soil and plant food products averaging between $18.84 and $40.29. This pricing strategy across retailers positions Proven Winners to capture both premium and value-conscious segments of the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 233% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Proven Winners on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Proven Winners.
BY REVIEW COUNT
Across 253K ratings on 3 channels, Proven Winners averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 253K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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