GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, homedepot.com, and acehardware.com from January to May 2026, CURRENT maintains a strong retail presence with an average product price of $15.42. Amazon dominates as the brand's primary sales channel, commanding an overwhelming 95.6% of total revenue share. The remaining revenue is split nearly evenly between homedepot.com at 2.1% and acehardware.com at 2.0%, indicating minimal diversification across tracked retailers. Despite a 17.3% overall revenue decline during the tracked period, CURRENT's average price showed resilience with a 2.9% increase over the same timeframe. This price-revenue divergence suggests shifting volume dynamics that warrant close monitoring for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CURRENT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CURRENT.
BY REVIEW COUNT
Across 517K ratings on 3 channels, CURRENT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 517K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.30
Price
$38K
Revenue
$14.99
Price
$31K
Revenue
$562.76
Price
$30K
Revenue
$12.99
Price
$28K
Revenue
$18.99
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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