GRIPS CUSTOMERS & RESEARCH PARTNERS
CURRENT demonstrates heavy Amazon dependence with 76.8% of in-store revenue share during the January–August 2026 period tracked by Grips Intelligence, while Home Depot accounts for 18.5% with the remaining channels representing minimal contribution. The brand, owned by private equity firm American Industrial Partners, saw overall revenue decline 20.0% since the beginning of the tracked period, though it experienced a 16.6% month-over-month growth in the most recent measurement window. Average product pricing decreased 10.3% overall to $21.22, despite a notable 33.4% spike in the final month suggesting recent price repositioning. The significant reliance on a single channel presents both concentration risk and opportunity for diversification across Home Depot, Ace Hardware, and Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CURRENT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for CURRENT.
BY REVIEW COUNT
Across 425K ratings on 4 channels, CURRENT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 425K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$584.45
Price
$84K
Revenue
$12.99
Price
$55K
Revenue
$12.99
Price
$54K
Revenue
$9.79
Price
$38K
Revenue
$699.00
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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