GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, D-Line generated an average product price of $17.54 across tracked retailers between January and May 2026. Amazon dominated D-Line's revenue distribution, accounting for 77.5% of total revenue share, followed by Menards at 16.8% and Lowes at 5.0%. The brand experienced a notable revenue decline of 12.9% over the tracked period, signaling potential headwinds in consumer demand. Despite the revenue dip, D-Line's average price showed a modest 2.0% overall increase, suggesting the brand has maintained pricing power even amid softening sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for D-Line.
BY REVENUE
D-Line sells 74% online and 26% offline. Online runs through 1 channel; offline through 3.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.83M ratings on 3 channels, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$440K
Revenue
$16.79
Price
$310K
Revenue
$16.79
Price
$302K
Revenue
$26.79
Price
$125K
Revenue
$34.40
Price
$78K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
