GRIPS CUSTOMERS & RESEARCH PARTNERS
D-Line, owned by Luceco plc (LSE: LUCE), demonstrates strong in-store performance across major U.S. retailers during the first eight months of 2026, with revenue growing 16.2% over the period according to Grips Intelligence data. Amazon dominates the channel mix with 74.5% of revenue share, while Menards and Lowe's account for 18.5% and 6.3% respectively, indicating a heavily e-commerce-weighted sales distribution. The brand maintains a stable average product price of $16.79, with pricing increasing marginally by 1.1% year-to-date, suggesting consistent positioning in the mid-range market segment. Recent momentum shows month-over-month revenue growth of 5.9% in the latest tracked period, reflecting sustained consumer demand. The product portfolio spans multiple price tiers from $8.89 to $26.99, with top-performing SKUs clustered around the $16–$17 range across all channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for D-Line on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for D-Line.
BY REVENUE
D-Line sells 73% online and 27% offline. Online runs through 1 channel; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.59M ratings on 3 channels, D-Line averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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