GRIPS CUSTOMERS & RESEARCH PARTNERS
DEAD ON TOOLS, owned by privately held Pull'R Holding Company, LLC, generated in-store revenue across three major online channels from January through August 2026, according to data from Grips Intelligence. Menards.com dominated the channel mix with an 84.3% revenue share, while Amazon and Home Depot contributed 9.2% and 6.5% respectively. The brand experienced notable pricing pressure during the analysis period, with average prices declining 7.9% overall and dropping 9.3% in the most recent tracked month to $65.04. Despite the downward pricing trend, DEAD ON TOOLS achieved 12.0% month-over-month revenue growth in the final measured period, though year-to-date growth remained modest at 2.4%.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 13% online and 87% offline. Online runs through 2 channels; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 5.3K ratings on 3 channels, DEAD ON TOOLS averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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