Defend

Defend Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Lowe's, Defend demonstrates a heavily concentrated retail footprint with Menards.com commanding 88.5% of total revenue share compared to just 11.5% at Lowes.com. The brand's average product price stands at $107.32, reflecting a notable 20.2% increase over the tracked period. Despite this price growth, Defend experienced a 14.5% overall revenue decline during the period, suggesting that higher pricing may be impacting purchase volume. The most recent month showed a strong 70.9% month-over-month revenue rebound, potentially signaling a recovery trend worth monitoring. Defend's heavy reliance on a single dominant retailer presents both a strategic advantage in partnership depth and a risk in terms of channel diversification.