GRIPS CUSTOMERS & RESEARCH PARTNERS
Defend, operated by private UK company Defend-London Limited, has demonstrated exceptional in-store growth with revenue surging 136.6% since the beginning of 2026, according to data from Grips Intelligence covering January through August 2026. The brand's average product price has climbed to $101.63, reflecting a 40.4% increase over the period, with particularly strong momentum in the most recent month showing a 42.8% price elevation. Menards.com commands a dominant 70.3% revenue share compared to Lowe's.com's 29.7%, positioning the brand heavily on the Menards platform. The substantial revenue acceleration and consistent price appreciation signal robust market positioning and strong consumer demand for Defend's offerings across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 137% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 40% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Defend on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Defend.
BY REVENUE
Defend sells 24% online and 76% offline. Online runs through 1 channel; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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