Deflect-O

Deflect-O Market Overview

According to in-store data from Grips Intelligence, Deflect-O recorded an average product price of $9.56 across tracked retailers between January and May 2026. Ace Hardware dominated as the brand's primary retail channel, commanding an overwhelming 88.9% share of total revenue, followed by Newegg at 6.6% and Home Depot at 4.4%. Despite this strong retail concentration, Deflect-O experienced a notable 25.3% decline in revenue over the tracked period from March to May 2026. Meanwhile, the brand's average price trended upward with a 2.0% overall increase during the same period, suggesting a possible shift toward higher-priced product sales even as overall revenue contracted. This divergence between rising prices and falling revenue presents a key dynamic for stakeholders monitoring Deflect-O's retail performance.