GRIPS CUSTOMERS & RESEARCH PARTNERS
Deflecto, owned by Acacia Research (NASDAQ: ACTG), saw in-store revenue decline 12.1% overall during the first eight months of 2026, with particular weakness in the most recent period dropping 9.9% month-over-month. Office Depot dominates the brand's revenue mix at 35.6%, followed closely by Amazon at 32.9%, while average product pricing decreased 6.1% year-to-date to $11.35 according to Grips Intelligence data. The brand maintains a meaningful presence across four major retail channels, with Lowe's and Menards contributing 18.4% and 13.1% of revenue respectively. Pricing erosion and revenue contraction suggest mounting competitive pressure as Deflecto navigates a challenging retail environment across office supply and home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deflecto on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Deflecto.
BY REVENUE
Deflecto sells 46% online and 54% offline. Online runs through 2 channels; offline through 3. Online share has moved from 20% in Apr to 49% in Aug.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 229K ratings on 4 channels, Deflecto averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 229K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.92
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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