Deflecto

Deflecto Market Overview

According to Grips Intelligence in-store data from January to May 2026 across four tracked retailers, Deflecto posted an average product price of $12.06 while achieving modest overall revenue growth of 2.6% during the period. Office Depot led as the brand's top-performing retailer, commanding a 37.5% revenue share, followed closely by Amazon at 33.3%. Lowe's and Menards.com accounted for the remaining share at 15.7% and 13.5% respectively, indicating a relatively balanced but office-channel-leaning distribution strategy. Despite the positive revenue trajectory, the brand experienced a 1.9% decline in average price over the period, suggesting competitive pricing pressure or a shift in product mix. This split between office-focused and home improvement retailers highlights Deflecto's diversified retail footprint across distinct consumer segments.