GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and May 2026 across Lowes and Ace Hardware, DeNova Detect generated the vast majority of its revenue through lowes.com, which accounted for 94.9% of total revenue share. The brand's average product price during this period stood at $101.16, reflecting a modest 1.5% decrease over the tracked timeframe. Notably, acehardware.com represented just 5.1% of revenue share, highlighting a heavily concentrated retail distribution strategy. Despite an 8.2% month-over-month revenue uptick in the most recent period, DeNova Detect experienced an overall revenue decline of 41.5% across the trailing three-month window. This data suggests the brand may be navigating shifting demand dynamics while remaining heavily reliant on a single retail partner for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DeNova Detect on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeNova Detect.
BY REVENUE
DeNova Detect sells 23% online and 77% offline. Online runs through 1 channel; offline through 2.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 794 ratings on 2 channels, DeNova Detect averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 794 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis