GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking acehardware.com and homedepot.com from January to May 2026, Designers Edge holds an average product price of $44.81 across its retail footprint. Ace Hardware dominates as the brand's primary retail channel, commanding a significant 73.3% revenue share compared to Home Depot's 26.7%. Over the tracked period, the brand experienced a notable 43.0% decline in overall revenue, signaling potential challenges in consumer demand or distribution shifts. Interestingly, despite the revenue contraction, the average product price increased by 37.1%, suggesting a strategic shift toward higher-priced offerings or a change in product mix. These opposing trends between revenue and pricing present a compelling dynamic worth monitoring for stakeholders evaluating Designers Edge's market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Designers Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Designers Edge.
BY REVENUE
Designers Edge sells 24% online and 76% offline. Online runs through 1 channel; offline through 1. Online share has moved from 36% in Jan to 2% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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